Tag Archives: small business web design

Every business owner is well aware that the business environment is becoming ever more competitive. The rise in consumer use of the Internet to source information about services and products, as well as to purchase services and goods means that the company that ignores the possibilities of the Internet is at a distinct disadvantage. The Internet is today used to feed the sales funnel, engage with consumers and ensure the brand loyalty of current and potential customers - and regional New Zealand small to medium-sized enterprises that ignore the need for a professional web design company Auckland is at a distinct competitive disadvantage.

There are a number of other reasons why a web design company Auckland is absolutely necessary as we are on the cusp of entering the second decade of the 21st century. Here are some of these.

There is the matter of brand differentiation. The Internet is a crowded place - the latest statistics indicate that there are 1.95 billion websites on the Internet at the moment (of course not all of these are business sites) and that Google fields 40,000 searches per second. If a company does not have a professionally designed website they are denying themselves access to an enormous pool of potential clients. Even more startling is the fact that a recent survey has indicated that around 45% of small businesses do not have a website. This means that those companies that engage the services of a web design company Auckland will immediately have a competitive advantage. Surely, Geek Free Web Design can help you on this.

It is possible for a company to design and maintain a website themselves using in house resources - but this approach can be fraught with complications. Firstly there is the fact that website technology is progressing at an ever faster pace. Small to medium-sized enterprises may simply not have the resources to ensure that their website keeps track with the latest developments and optimises the user experience of the site. Simply updating the information contained on the site can be tremendously time-consuming (aside from the fact that writing effective copy for websites is a highly specialised and time consuming business) - and may distract employees from the most important aspects of ensuring that the business stands the test of time - and that is focusing on traditional customer relations and sales.

Of the small businesses that do have websites, mobile devices are becoming ever more important. Studies showed that around 95% of consumers will be using a mobile device to access information on the Internet (Clutch.co survey 2018). This adds another level of complexity to web design - optimising for mobile devices is a complex undertaking.

A professional web design company Auckland will handle all aspects of professional web design, from copywriting to hosting and search engine optimisation. In essence, the use of a company such as this removes the stress of developing and maintaining a great online presence. Business is today more stressful than ever - and anything that the organisation can do to ensure that they are focusing on what really counts has a direct impact on the bottom line. Using the services of a professional web design company is simply a business imperative.